1. Tire Maker Michelin Rolling Toward Greener Future

    Extending the usable life of a tire is part of Michelin’s overall sustainability strategy, says Alexis Garcin, chairman and president of Michelin North America. In addition, the company is working to develop new sources of biomaterials.

    Hydrogen is emerging as part of Michelin’s business plan for the next decade as it maneuvers to maintain a sustainable course through a rapidly changing mobility landscape.

    The tire maker already has built its first zero-emission plant as part of a broad effort within the company to become carbon neutral by 2050, Alexis Garcin, chairman and president of Michelin North America, says during a webinar sponsored by the North American International Auto Show.

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    1. One of the biggest challenges for electric vehicles is range. One way to maximize range is to minimize the friction between the tire and the road.
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