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    2. Michelin Remains the World’s Most Valuable and Strongest Tire Brand

      Michelin remains the worlds most valuable and strongest tire brand with a brand value of US$7.1 billion and a BSI score of 86.2 out of 100. Michelin is by far the strongest brand in the tire segment with an advantage of 9 BSI points over the second strongest brand in the industry, Bridgestone (up 1% to US$7.0 billion). Michelin is the thought leader in the ...
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