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    1. Pirelli’s intelligent tires to come as OE tire on the McLaren Artura

      Pirelli will supply intelligent tires equipped with sensors for the first time on the McLaren Artura.

      Pirelli’s Cyber Tire system, made up of a sensor in each tire, gathers vital data for safe driving, linked to software integrated into the car’s onboard computer. Cyber Tire technology offers a plethora of information to the car and driver: the tire’s ‘passport’ – the type of tire, whether it’s a winter or summer version, prescribed pressure, load index and speed rating – as well as current running information, such as temperature and pressure.

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    2. Trelleborg to expand EMR radial tire range for loaders and dumpers

      Trelleborg Wheel Systems has released the newest additions to its EMR range of earthmover radial tires for critical construction applications.

      New tire sizes for the EMR 1042 and EMR 1051 ranges will be released on to the market in early 2021, offering better productivity, increased rider comfort and extended tire life.

      Marcello Mantovani, Product Manager Construction at Trelleborg Wheel Systems, says: “Much like our EMR1025 All-Season tire, the expanded EMR range showcases the cutting-edge design and engineering that goes into our specialty tires for industrial applications. As an industry leader in the specialized tire market, Trelleborg continuously seeks new solutions that enhance our customers’ productivity. Both the EMR 1042 and EMR 1051 tires offer superior traction, enhanced damage protection and durability, plus a reinforced carcass and sidewall protection to extend tire life and increase rider comfort.”

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    3. American-Canadian Tour (ACT) switches to Hoosier Tire

      American-Canadian Tour (ACT) switches to Hoosier Tire

      The American-Canadian Tour’s (ACT) officially sanctioned series and tracks will be switching to Hoosier Tires starting with the Community Bank N.A. 150 at Thunder Road on Sunday, May 2.

      ACT Late Models will run a new 8-inch tire specially designed and built for the division. The tire is the result of extensive testing by Hoosier Tire and ACT that focused on reliability and overall performance.

      The tires cost $130 each, the same price as the 8-inch American Racer tire the class had been using.

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      Mentions: tires racing
    4. Global OTR tire library announced it is extending its online shelves

      The Global OTR Library announced it is extending its online shelves and adding Wheels & Rims 18 months into its content.

      The OTR Library present 48 premium, tier 2, 3, and 4 tire brands recent technical data books on its web platform. They include the traditional market leaders Bridgestone, Goodyear and Michelin but also upcoming challengers such as BKT, Luan and Magna.

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    5. Purcell Tire joins Michelin Commercial Service Network

      Purcell Tire joins Michelin Commercial Service Network

      Michelin North America announced that Purcell Tire & Rubber Company (Purcell Tire) will join the Michelin Commercial Service Network (MCSN) and Michelin Retread Technologies (MRTI) and Oliver Rubber Company, LLC (Oliver) retreading networks.

      With 65 service locations and five retread plants in 15 states, Purcell Tire is one of the top 10 independent commercial tire dealerships and the largest retreader for Off-the-Road (OTR) tires in North America.

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    6. Falken Tire selected as original equipment for Toyota’s new model “mirai”

      Falken Tires announced it will begin supplying its high-performance Falken AZENIS FK001 A/S tires to Toyota Motor Corporation for use as factory standard tires on their new model MIRAI fuel cell electric vehicle (FCEV) for the North American market, which went on sale this December.

      The new model MIRAI not only achieves improved fuel economy compared with previous FCEVs, but is also designed to provide a more refined, comfortable ride as well as a quieter drive.

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    7. Alliance Tire Americas is now Yokohama Off-Highway Tires America

      Alliance Tire Americas is now Yokohama Off-Highway Tires America

      Alliance Tire Americas is now Yokohama Off-Highway Tires America (YOHTA), the U.S. sales and marketing arm of Yokohama Off-Highway Tires (YOHT).

      Yokohama Rubber, created YOHT to consolidate its off-the-road (OTR) tire businesses across the globe with the Alliance, Galaxy and Primex brands it acquired when the company purchased Alliance Tire Group (ATG) four years ago.

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    8. Yokohama Tire’s Geolandar CV G058 wins 2020 Good Design award

      Yokohama Tire’s Geolandar CV G058 wins 2020 Good Design award

      Yokohama Tire’s latest Geolandar product, the Geolandar CV G058, was named a 2020 GOOD DESIGN award-winner in the transportation category from The Chicago Athenaeum.

      “We’re honored once again to earn a prestigious GOOD DESIGN award for one of our Geolandar tires,” Andrew Briggs, Yokohama’s vice president of marketing and product management. “In 2019, our extreme all-terrain Geolandar X-AT and the performance SUV/crossover Geolandar X-CV also received two GOOD DESIGN awards.

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      Mentions: Yokohama Tire award
    9. Michelin announce price increase on select Michelin and BFGoodrich tires

      Michelin North America announced price increases up to 5% on select Michelin and BFGoodrich passenger and light truck tires as well as on select commercial offers to fleet customers due to changing business dynamics of the U.S. market.

      This increase will be effective on Feb. 1, 2021 and complements the earlier price increase on Uniroyal® brand passenger and light truck products that went into effect in November.

      Price changes may vary across specific products within each brand portfolio. Details will be presented directly to dealers and fleet customers with additional questions addressed directly through account managers.

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    10. Yokohama Tire to supply Advan racing tires for new Porsche racing series

      Yokohama Tire announced it will supply ADVAN racing tires as the control tire for the Porsche Sprint Challenge North America by Yokohama, a new Porsche racing series to be held in the United States and Canada from 2021.

      The company will supply the ADVAN A005 for use on dry tracks and the ADVAN A006 for use on wet tracks.

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    11. USTMA expects 2020 tire shipment to improve from July 2020 projection

      USTMA expects 2020 tire shipment to improve from July 2020 projection

      The U.S. Tire Manufacturers Association (USTMA) projects U.S. tire shipments will total 298.3 million units by the end of 2020, compared to 332.7 million units in 2019. This forecast represents a significant improvement of nearly 19 million units from the 2020 volume USTMA forecasted in July, reflecting industry resilience in the face of unprecedented challenges posed by the COVID-19 pandemic.

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    12. Hankook picked as original equipment supplier for Fita 500 and Fiat Panda

      Hankook picked as original equipment supplier for Fita 500 and Fiat Panda

      Hankook Tire announced will equip Fiat with its original equipment tire, Kinergy Eco², expanding its ever-growing global original equipment.

      The Fiat 500 and Fiat Panda are the first FCA city cars fitted with the new gasoline Mild Hybrid technology and they are the first step towards the electrification of the Fiat brand. The two models, icons of style, design and “Made in Italy” around the world, now improves fuel efficiency, reducing CO2 emissions on average by 20% and up to 30%.

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    13. Toyo Tires Treadpass 3D now available online for auto enthusiasts

      Toyo Tire U.S.A. announces that beginning today, auto enthusiasts can experience one of the most popular destinations of the annual SEMA Show from the comfort and safety of their home with Toyo Tires Treadpass 3D.

      With a dozen one-of-a-kind vehicles making their world debut, Toyo Tires Treadpass 3D provides virtual attendees the chance to explore the vehicles with a 360-degree view, read specs on the builds, take photos and share them on social media, and enter for the chance to win exclusive pins by Leen Customs.

      People can experience Treadpass 3D from their smartphones, tablets, and computers by ...

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    14. Hankook Tire chosen as OE tire for GM’s two heavy-duty pick up trucks

      Hankook Tire will equip the 2021 Chevrolet Silverado and GMC Sierra Heavy Duty models with Dynapro MT2 tires.

      Both the Silverado and Sierra, two of GM’s most durable heavy-duty pickup trucks, will be fitted in the size LT275/70R18.

      The Dynapro MT2, Hankook’s Red Dot Award-winning new generation mud-terrain tire, is designed with off-road traction and on-road durability in mind.

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    15. Goodyear launches new OTR tire for large haulage fleets

      Goodyear launches new OTR tire for large haulage fleets

      Goodyear Tire announces its newest addition to its off-highway large haulage product line, the RH-4A+, engineered to deliver a lower operating cost per hour and higher productivity in hard rock underfoot conditions.

      This tire features an extra-deep E-4+ tread depth with a high net-to-gross tread pattern and optimized footprint pressure to help provide long hours to removal.

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    16. Bridgestone forms partnership with Indy Autonomous Challenge

      Bridgestone Americas announced it has formed a partnership with the Indy Autonomous Challenge (IAC), a global competition among university teams to program a modified Dallara IL-15 racecar and compete in the world’s first autonomous high-speed, head-to-head race at the Indianapolis Motor Speedway (IMS). Bridgestone will serve as the exclusive tire supplier for the event, which is scheduled for October 23, 2021.

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    17. Nokian Tire adds six new sizes to Hakkapeliitta TRI tractor tire

      Nokian Tires announced it has added six new sizes to the Hakkapeliitta TRI tire made specially for compact tractors and other compact machinery.

      From hot tarmac to icy roads, Nokian Hakkapeliitta TRI offers a superior all-season performance with unsurpassed winter properties. This versatility has made it a favorite among contractors that have varying jobs in different seasons.

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    18. Yokohama to consolidate off-highway tire business under new global entity

      Yokohama to consolidate off-highway tire business under new global entity

      Yokohama Rubber announced that it will consolidate its various off-highway businesses into one single entity. This will include Alliance Tire Group (ATG), which Yokohama bought four years ago and Yokohama’s off-the-road (OTR) tire businesses across the globe. This new entity, named Yokohama Off-Highway Tires, will have a global footprint with leadership team distributed between Tokyo, Boston, Amsterdam and Mumbai.

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    19. TIA opens registration for Membership/Honors events

      TIA opens registration for Membership/Honors events

      Tire Industry Association’s (TIA) opens registration for the online Annual Membership Meeting and 2020 Tire Industry Honors program. Attendees can register at https://www.tireindustry.org/global-tire-expo-sema-show.

      Both events are being held virtually this year using the Zoom platform, since the live Global Tire Expo/SEMA Show in Las Vegas will not take place this November.

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