1. Hankook Tire reports on what’s driving tire purchasing habits

    Hankook Tire reports on what’s driving tire purchasing habits

    According to the Hankook Tire Gauge Index, there are several factors that influence a driver’s choice of tires as 38% of Americans purchase the same tires that were already on the vehicle, while the remaining 62% of Americans are evenly split on choosing the best price (31%) and the dealer recommended product (31%). 

    The importance of tire price is further reflected by participation in discount programs as half (55%) of drivers have taken advantage of a rebate when buying new tires. Further, one-in-10 Americans have purchased tires through a rebate only to store them for future use.

    MEASURING YOUR MILES

    Opinions are varied as to when to replace tires. Fifty-nine percent of Americans believe new tires should last over 25,000 miles, while 41% believe new tires last less than that, according to the Gauge. This contrast might arise from how drivers determine they need new tires, as 65 ...

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