1. Laufenn launch makes Hankook more holistic commercial tyre supplier

    Laufenn launch makes Hankook more holistic commercial tyre supplier

    The launch of the second-line Laufenn brand onto the European commercial vehicle tyre market has rounded out Hankook’s offer to fleet customers. Offering a second tier brand – alongside a growing retreading programme via its Alphatread range – can both allow the manufacturer a more extensive product range to cater to each customer’s entire fleet, and also allow Hankook to capitalise on the growing interest in more value-oriented products.

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