1. Incentives, Adventure, Awareness Highlight Falken Dealer Meeting

    Strong growth in the CUV segment and a focus on adventure are highlights of the August dealer meeting for Sumitomo Rubber North America’s Falken brand in Banff, Alberta, Canada this week.

    Richard Brennan, executive director of marketing for the Falken brand, provided a state of the industry overview for the dealers attending as well as an update on changes in marketing, dealer pricing incentives for Q3 and new production in at the facility in Buffalo, New York.

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