World Class Athletes and Tires are "Built to Perform" in Bridgestone's Inaugural Olympic Games Campaign
ridgestone Americas, Inc. (Bridgestone), a subsidiary of the world's largest tire and rubber company, is celebrating the upcoming Rio 2016 Olympic Games – the company's first as a Worldwide Olympic Partner – with a new television advertising campaign set to launch today, August 5, in the U.S. and Brazil.
Entitled "Built to Perform," the campaign highlights the many parallels between elite athletic performance and Bridgestone tire innovation. The execution includes compelling television spots that illustrate the concept that world class athletes and tires are not born, they're built. This television creative serves as the centerpiece of Bridgestone's fully-integrated marketing program in the U.S. and Brazil for the Rio Games, and will debut during NBC's and SportTV's Opening Ceremony telecasts.