1. Goodyear Tire & Rubber : London School of Economics - Will self-driving cars be bullied?

    Release date- 02082016 - A pan-European research project to investigate the attitudes and readiness of drivers to share the road with autonomous vehicles has been announced by Goodyear and LSE.

    The research, commissioned via LSE Consulting, part of LSE Enterprise, will capture driver opinions from 11 European countries through surveys and focus groups as part of Goodyear's ThinkGoodMobility platform, focused on smart, safe and sustainable future mobility.

    Olivier Rousseau, vice president of Goodyear's consumer tire business inEurope, the Middle East and Africa, said: 'Self-driving cars are being designed to predictably adhere to the rules of the road, but less predictable is how human drivers may interact with computer drivers. Our latest collaboration 

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    1. A key question for this year's research is how the unwritten rules and driver behavior that we employ will apply to self-driving cars, and to what extent self-driving cars will need to learn the common sense humans use to make every-day driving situations work.
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