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    1. Michelin launches new agricultural tires

      Michelin has announced the launch of its latest range of tires aimed at the agricultural market. The Agribib Row Crop IF (Improved Flexion) tires will be manufactured at the company’s Troyes plant in France and have been specifically designed for use on self-propelled and trailered sprayers, as well as on low- to medium-horsepower row crop tractors ranging from 70ps to 182ps.

      All of the tires in the range use Michelin’s Ultraflex technology, which creates a larger tire footprint to help protect soil against compaction and improves traction at the same time. They also feature strengthened sidewalls to enable them to operate at lower air pressures. The design aims to protect soil and improve crop yield and productivity.

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      Mentions: Michelin
    2. Bridgestone Investing in Japanese OTR Tire Plant

      Bridgestone Corporation is investing ¥10.2 billion (approx. $94.3 million) to install new equipment for certain facilities at its Shimonoseki, Japan plant, the company’s flagship production base for tires made for mining and construction vehicles (OTR tires).

      Installation of the equipment is set to begin in 2022 and be completed by the end of 2025, the company says. Bridgestone says the new equipment will enhance the company’s production system in terms of safety, disaster preparedness, eco-friendliness, quality and productivity.

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    3. ETRMA Members’ Tyre Sales in Europe: A positive move in Q1-2021

      Brussels, 19 th April 2021 – Today the European Tyre and Rubber Manufacturers’ Association published its members’ replacement sales for the first quarter 2021. 

      In this first quarter 2021, we are assisting to a positive recovery, after the deep negative year 2020, strongly affected by the Covid-19 pandemic with several lockdowns all around Europe. 

      All the segments have registered a positive evolution compared to the first quarter 2020 and this is an encouraging factor. In this first quarter, the Truck segment is driving the growth with 18% increase, followed by the Moto and Scooter segment (17%), and the Consumer Tyres market (12%). The car-all seasons Tyres reached a 39% increase, followed by a 17% in the car winter tyres, where the summer tyres only recorded a 6% increase.

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    4. Video: Is Long-Lasting Tire Tread Most Important?

      So, you’ve sold the customer a new set of tires with the longest-lasting tread life available. That means satisfaction is guaranteed because that’s what they wanted! Right?

      Well, most customers think they want all the tread life they can get, but this might not be what’s best for them.

      Tire Review’s David Sickels explains how matching tires to the right application can help the customer the most, from the Tire Review Continental Tire Garage Studio at Babcox Media.

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      Mentions: tires sales
    5. Goodyear Rolls Out Digital Customer Service with eGain

      SUNNYVALE, Calif., April 20, 2021 (GLOBE NEWSWIRE) -- eGain (NASDAQ: EGAN), the leading cloud platform for customer engagement automation, today announced that The Goodyear Tire & Rubber Company (NASDAQ: GT) has deployed eGain for digital-first, omnichannel customer engagement.  

      True to its goal of making the tire buying process easy for consumers, Goodyear wanted to deliver a cutting-edge customer service experience through virtual assistance and multimedia chat to help seamlessly match consumers with answers to their questions. The company also wanted to control costs and enable a seamless experience for contact center agents.

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    6. Yokohama claims world’s first technology that enables production of butadiene from biomass

      Yokohama claims to have developed the world’s first technology to enable the efficient production of butadiene from biomass. The breakthrough is said to have been achieved at the Bio-monomer Production Laboratory, a facility jointly established by Yokohama, Riken and Zeon. Butadiene is one of the core raw materials needed to produce synthetic rubber for automotive tires.

      At present, industrial butadiene is produced as a by-product of naphtha pyrolysis. Thus, the development of a butadiene production technology will help reduce dependence on petroleum and cut COemissions.

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    7. ETRMA appoints new members for 2022

      Following a meeting of the board of directors, the European Tyre and Rubber Manufacturers’ Association (ETRMA) has agreed that from 2022 it will welcome Nexen Tire Europe and the Czech Republic and Slovakia Tire Producers’ Associations as members. Following these additions, ETRMA will represent 15 international tire manufacturers and 11 national sector associations.

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      Mentions: europe ETRMA
    8. Cooper Tire Joins Alice Cooper to Host Nationwide “Driven to Perform” Garage Band Contest

      FINDLAY, Ohio, April 16, 2021 – The “Coopers” are ready to rock as Cooper Tire today kicked off Driven to Perform – a nationwide garage band contest in partnership with Rock & Roll Hall of Fame inductee Alice Cooper. Cooper Tire and Alice Cooper, credited as the “godfather of shock rock,” teamed up to scour the nation and identify three talented American garage bands. Alice Cooper, who recently released his 28th album, “Detroit Stories,” will provide advice and feedback to the bands, and call on fans to cast their votes to crown the Driven to Perform winner at www.DrivenToPerformConcert.com. The victorious band will get the opportunity of a lifetime to open for Evanescence in a livestream performance on May 13.


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    9. Ontario Supporting Business Investment and Prosperity during COVID-19

      TORONTO April 15, 2021 — The Ontario government is proposing new red tape and burden reduction measures intended to minimize existing barriers on businesses and support a long-term recovery plan. Today, Prabmeet Sarkaria, Associate Minister of Small Business and Red Tape Reduction, announced Ontario's Spring Red Tape Reduction Package and introduced the Supporting Recovery and Competitiveness Act.

      The proposed legislation is the latest in a series of actions that will help businesses and government deliver clear, modern and effective rules that promote public health, safeguard the environment and create jobs. If passed, the act will help more individuals, families and small businesses recover from the economic effects of COVID-19 and prepare them for future opportunities.

      The details from the backgrounder pertaining to tires, Resource Productive and Recovery Authority (RPRA), and administrative penalties are as follows:

      • Increase transparency and accountability for the RPRA

      • Reduce burdens and duplicative regulations for the tire ...

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    10. Yokohama Tire introduces the new Galaxy LHD 510 SDS traction tire

      Yokohama Tire has released the new Galaxy LHD 510 SDS (Severe Duty Solid) tire, a new solid galaxy traction tire that combines grip and endurance on transfer station loaders.

      The Galaxy LHD 510 SDS is a true traction tire, designed to provide substantially more grip in varying conditions than smooth tires can deliver. The deep grooves on the shoulder define massive tread blocks that bite through water or mud, while continuous S-lug channels create a horizontal pattern across the entire tread surface to ensure maximum traction, preventing the tire from spinning on wet surfaces.

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      Mentions: Yokohama Tire
    11. Michelin presents its “All Sustainable” Strategy for 2030

      Michelin presented “Michelin in Motion”, the company’s “All Sustainable” strategy for 2030, by Florent Menegaux, Managing Chairman, Yves Chapot, General Manager and Chief Financial Officer, accompanied by all the members of the Group Executive Committee.

      Mr. Menegaux explained the Group’s “All Sustainable” vision, which is based on the constant search for the right balance between People, Planet and Profit. He also presented the Group’s ambitions for 2030, based on twelve indicators covering its environmental, social, societal and financial performance.


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    12. Pirelli Launches Powergy Summer Tire

      Pirelli’s Powergy used advanced virtual reality systems to attain its performance goals.

      These new processes have allowed the tread pattern and tire profile to be optimised, maximising the contact patch.

      This contact patch is balanced, with uniform pressure across it to reduce braking distances and enhance the car’s controllability and driving precision.These aspects are matched to compounds with specific polymers, to improve wet braking and tire life.

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      Mentions: Pirelli
    13. Michelin looks to become more than a tire company

      PARIS — France's Michelin plans to add about 14 billion euros ($17 billion) to its annual revenues by 2030, by recovering from a pandemic-induced slowdown and diversifying beyond its tire-making heritage into new activities including hydrogen power and medical devices.

      The firm said in a strategy presentation on Thursday that it anticipated revenue in 2030 of 34 billion euros, compared to 20.5 billion last year.

      It expects the fastest growth to come from its business making hydrogen power systems for vehicles. It said that would grow from a forecast 200 million euros in 2025 to 1.5 billion by the end of this decade.

      It said it also hoped for rapid growth in the new fields of 3D metal printing and medical devices.

      "While staying true to our DNA, the company's profile will evolve greatly by 2030, with a bigger role for new, high-value activities around, and beyond ...

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      Mentions: Michelin
    14. Goodyear Holds Virtual Annual Meeting, Elects Directors

      AKRON, OhioApril 12, 2021 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) announced the election of 13 members to the Board of Directors for new one-year terms at the company's virtual annual shareholder meeting today.

      In addition, shareholders voted in favor of an advisory resolution approving the compensation of its named executive officers and voted to ratify the appointment of PricewaterhouseCoopers LLP as the company's independent registered public accounting firm for 2021. A shareholder proposal was not approved.

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    15. TIA Seeking Nominations for Board of Directors

      BOWIE, Md. – The Tire Industry Association (TIA) has opened nominations for four board of director positions that will become open in November 2021.  

      Newly elected board members will serve three-year terms and may be re-elected to serve two additional three-year terms. Positions on the TIA board are open to individuals who fulfill the following requirements:

      • Employed by a TIA member company; 
      • Member company must be in good standing for two consecutive years prior to election; and 
      • Represents a manufacturer, tire dealer, wholesale distributor, supplier, recycler or retreader. 
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    16. Rubber Scarcity Creates New Headache for Beleaguered Automakers

      Snarled shipping lines are disrupting the movement of natural rubber, a key material used in tires as well as components under the hood. With the global supply already running short following stockpiling by China and a devastating leaf disease, rubber prices are on the rise and some U.S. auto suppliers are rushing to secure shipments before the market gets squeezed further.

      As companies in virtually every market grapple with shortages, perhaps no industry is being hit harder than autos. Multiple plants have been idled by a semiconductor crisis that’s costing tens of billions of dollars in lost revenue, while materials from seating foam to metal to plastic resin are also becoming harder to find. The industry, which has long relied on just-in-time manufacturing to reduce costs, is finding it has limited flexibility to deal with supply chain disturbances wrought by the pandemic.

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    17. Apollo claims ‘breakthrough’ in cross-ply tire performance

      To further strengthen its position in the Indian market, especially in the commercial vehicle (CV) segment, Apollo Tyres has introduced what it describes as a “breakthrough product in cross-ply technology”. The company hopes that the launch of the Apollo Abhimanyu, a cross-ply rib tire for steer axles in CVs, will help it capitalize on the upsurge in the cross-ply industry in recent months in India.

      Apollo says it has tested the new tire for more than 2,500,000km, both at the company’s indoor testing facilities as well as in real-time conditions across all applications. Designed and developed at Apollo Tyres’ Global R&D Centre Asia, in Chennai, the tire is currently being produced at the company’s manufacturing unit in Perambra, Kerala. Apollo states that it intends to create a new benchmark in performance in the steer tire space, where the adoption of radials is lagging and bias ...

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      Mentions: asia mileage global
    18. Continental Celebrates 150-Year Anniversary

      Continental, one of the largest tire and automotive technology suppliers in the world, is celebrating its 150th year in business in 2021. The company was founded in Hannover, Germany, in 1871. Over the next 15 decades, Continental transformed from a local manufacturer of tires and soft rubber products to an international technology company.  

      Today, Continental has nearly 15,000 employees in the United States. Worldwide, three out of every four vehicles on the road are equipped with the company’s tires or automotive technologies. An estimated one billion people place their trust in Continental every day. 

      Throughout this year, Continental will celebrate the company’s esteemed history with stories on how it became a driving force of technological progress. Before cars were even invented, the company began by manufacturing horse “hoof buffers” along with solid tires for carriages and bicycles. In 1904, Continental was the first company in the world ...

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      Mentions: Continental
    19. Sports Car Championship Canada Names Michelin Official Tire

      LAVAL, QCApril 6, 2021 /CNW/ - The new Sports Car Championship Canada series has named Michelin its official tire. The news comes as Michelin expands its motorsports presence in North America.

      The partnership announcement emphasizes the importance of the Canadian market to Michelin and allows the brand to have a meaningful part of the growing motorsports events in Canada.

      "Becoming the official tire of Sports Car Championship racing in Canada demonstrates Michelin's growing North American motorsports presence," says Tony Menard, director of Motorsport, Michelin North America. "With IMSA, the Porsche Carrera Cup and now the Sports Car Championship, we're seeing more drivers and racing series taking into account the importance of tire performance."

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    20. USTMA Innovation Awards: Michelin And Goodyear Honored for Injury Prevention Efforts

      WASHINGTON— April 8, 2021 — The U.S. Tire Manufacturers Association (USTMA) today awarded Michelin North America, Inc.  and The Goodyear Tire & Rubber Company  with 2021 Innovation Awards, part of USTMA’s Sustainability Awards for Workplace Safety and Health. In the technology category, USTMA honored Goodyear for its Goodyear motion capture app that performs ergonomic risk assessments. USTMA recognized Michelin for its “Bib Bowl stretching initiative in the culture category. USTMA’s Innovation Award recognizes companies that implement proactive programs, technologies or systems that improve workplace health systems and cultures.

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    21. The Firestone sign moved to Bridgestone's race tire plant

      Bridgestone Americas has found a new home for the iconic Firestone sign about a mile south from where it first glowed over Akron more than 100 years ago.

      Pre-approved by the city’s planning department, Bridgestone Americas Tire Operation, which owns Firestone, is asking the Akron Planning Commission on Friday to back a conditional use request to re-install the sign on the rooftop of the Advanced Tire Production Center at 1670 Firestone Parkway.

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    22. Yokohama Tire Opening New Distribution Center Near Dallas

      Yokohama Tire Corporation announced it will be opening a new 430,000 square-foot distribution center in Wilmer, Texas, about 15 miles southeast of Dallas. The state-of-the-art, full-service facility is expected to open in summer. It will first be used to distribute Yokohama’s OE tires, followed by passenger car/light truck and commercial truck/bus products in 2022. Yokohama has three other distribution centers in the U.S.: Chino, California, Groveport, Ohio and Auburn, Georgia

      “Yokohama is customer-focused, so we are always looking for ways to minimize the amount of time from when an order is placed to when we can deliver it to a dealer,” said Rick Alonzo, Yokohama Tire’s vice president of supply chain & logistics. “One of our biggest goals is to elevate our customer service and the new location in Texas will accomplish that. “We’ll have better control of having the right products in the ...

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    23. Michelin Reinforces Hydrogen Bet in Move Beyond Selling Tires

      Michelin is intensifying efforts to make fuel cells as the French company bets that growing demand for hydrogen vehicles will help reduce its dependence on tires.

      Michelin’s expansion into hydrogen is built around Symbio, its venture with car-parts maker Faurecia SA. The business is developing what it claims will be Europe’s biggest hydrogen-systems factory. The Saint-Fons site in eastern France will supply fuel cells for a new range of cargo vans produced by Stellantis NV and is in talks for additional orders, according to Valerie Bouillon-Delporte, Michelin’s hydrogen ecosystem director.


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      Mentions: europe tires Michelin
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